301- PHILIPS -How a brand promise drives change in a multinational organisation
302- Kellogges- Building a brand in order to sustain its life cycle
303 – PHILIPS – Brand repositioning and communications
304- Capita DfES -Developing a partnership to support the interests of young people
305- HMV – Building on a brand
306 – Kraft – Using planning analysts at the centre of brand development
307 – Pittards- Supporting superbrands the role of high-tech suppliers
308 – Cadbury Schweppes – Creating a new and exciting brand – Cafe Cadbury
309 – Rexam – Building a single brand
310- Corus – The importance of building a strong brand image
311 – Cadburu Schweppes – Branding strategies to create value
312- Avery – Growing a brand in an unbranded market
313 – SKY – Building a brand leader
314 – Levis – Reclaiming the identity of a brand
315 – Rexam  – The new world of Rexam
316- C&A- Creating value – brand management
317 – Dixons Group – Revolution in retailing
318- Cadbury schweppes – The importance of cause related marketing
319- Dr Martens – Building a fashionable brand image
320- Akzo Nobel – Corporate versus product branding
321 – Skoda – Building brand equity
322- Jeyes – Creating and launching a new product range
323- UB – Hula Hoops – emphasising the core values of the brand
324 – Tesco – The healthy eating brand
325- Dr Martens – Development of a brand through trade mark protection

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326- Signapore Airlines – Developing a competitive edge

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327- Free Serve –  The Freeserve solution

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328- Argos – Identifying customers and meeting their needs

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329- Nestle – Responding to changing customer requirements the drive towards Wellness

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330- Office  of Fair Trading – Making markets work well with customers

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331- Portakabin – Meeting customer needs for competitive advantage

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332- Yorkshire- Building a local retail strategy

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333- Royal & Sun alliance  – Building sound customer relationships

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334- Standard Life – Customers, process and people

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335- Britich Steel – Developing customer focus

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336- RM – Developing long-term customer relationships

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337- CIS – Applying the personal touch to financial services

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338- Safe Way – Making shopping easier

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339- Yorshire Electricity- A focus on customer service

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340- Cadbury Schweppes – Poland – a developing market

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341- JD – Using market research to support decision making

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342- Barclays – Discovering customer needs through research

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343- Kelloggs – New products from market research

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344- Zurich – Providing a customer-centric service

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345- Food Standard Agency – Market research and consumer protection

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346- First direct – Using market research to relaunch a brand

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347- Portakabin – How market research helps Portakabin to remain at the cutting edge

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348- BDF – How market research supports the new product development process

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349- Coca cola – Using market research to develop a product range

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350- ECB -Using market research to improve consumer focus

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351- Greggs – Consumer focused product development

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352- Yorkshire – Meeting customer needs – Young Savers

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353- Kelloggs – Balancing the marketing mix through creative and innovative strategies

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354- Infiniti -Using sponsorship to increase brand awareness

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355- Aldi – Creating value through the marketing mix

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356- Adidas – Planning effective marketing strategies for a target audience

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357- National Trust  – The use of social media in promotion

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358- Parcelforce world wide – Using the marketing mix to drive change

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359- JD – Creating a winning marketing mix

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360- KIA – Using sports marketing to engage with consumers

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361 – McCain Foods – The marketing mix in the food industry

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362 – Diesel – Live, breathe and wear passion

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363 – Intellectual Property Office – Protecting the marketing mix through

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364 – NIVEA  – The use of the marketing mix in product launch

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365 – Ben Sherman – Using the marketing mix in the fashion industry

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366- Experian –  Entering a new market with a new product

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367 –  Ford – Sponsorship as part of the marketing mix

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368 – Motorola – Creating the right marketing mix

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369 – BT – Meeting customers’ needs in growth markets – online gaming

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370 – Argos  – Re-focussing a company’s culture and marketing mix

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371 – Kellogg’s – Using new product development to grow a brand

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372 – Travis Perkins  – Meeting customers’ needs

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373  – Intelligent finance – Intelligent finance

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374 – Cow & Gate  – Innovation in infant nutrition

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375 – Kellogg’s – Re-branding a Corporate Image

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376 – Chap Stick  – Positioning the brand

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377 – Portakabin – How the role of marketing drives business forwards

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378 – NIVEA – Developing a marketing plan

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379 – McDonald’s Restaurants  – The marketing process

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380 -Portakabin Responding to an Emerging Market

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381 – Sky – Social marketing in the new millennium

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382 – Kent TEC – Achieving career results for young people

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383 –  Amway  – Reaching customers through direct selling

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384 – Harrods  – Increasing Brand Awareness Through Social Media Communications

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385 -Enterprise Rent A Car  –  Marketing and Product strategies for growth

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386 – Wilkinson – Marketing strategy for growth

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387 – INTEL – Identifying and creating new markets- a new strategy for a global leader

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388 – Vodafone – Cause Marketing – Vodafone’s partnership with The National Autistic Society

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389 – Portakabin – Developing products and services to meet market demand

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390 – Amway -Developing competitive marketing strategies

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391 – BBC Radio 2  – Refocusing a product

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392 – Coca-Cola Great Britain – Within an arm’s reach of desire

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393 – Samsung – Launching high-end technology products

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394 -Marks and Spencer  – Building a business in Europe

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395 – United Biscuits – The repositioning of Hobnobs

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396 – Sky  – Sky and the digital revolution

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397 –  Bernard Matthews  –  Creating a market

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398 – Heinz  – Building brand equity at Heinz

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399 – Reader’s Digest – Direct Marketing

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400 – Royal & Sunalliance  -Partnership through sponsorship

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401 – Skoda  – The rebirth of Skoda

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402 – Sky case – Subscribing to broadcasting success

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403 – Masterfoods – How Mars transformed the ice cream market

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404 – Coca-Cola Great Britain  – Who dares wins – success through intelligent risk

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405 – Amway -Meeting customers’ needs through the Internet

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406 – Bryant Homes -Pricing the product

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407 – Portakabin – Product development, innovation and the product life cycle

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408 – Beiersdorf  – Growing a business by developing products and markets

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409 – Coca-Cola Great Britain  – Making the world’s best known product

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410 – Bank of Scotland – Infinite affinity

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411 – ADtranz – A classic solution

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412 – Cadbury Schweppes – Launching a new product into a developed market

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413 –  Jefferson Smurfit Group  – The making of a box

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415 –  Corus – Bringing an innovative product to market Assure

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416 –  Gillette – Developing new products

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417 – Masterfoods -Getting the right message across – the re-launch of Mars

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418 –  Heinz  – Re-launching a product

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419 – Heinz  – Developing a uniform global marketing presence

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420 – Patak’s – Launching a new product range

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421 – Amway -Successful products – successful solutions

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422 – Masterfoods – Growing a brand through portfolio management

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423 -Sainsbury’s Bank –  The launch of Sainsbury’s Bank

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424 – UCI Cinemas – Launching a new cinema

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425 – Eagle Star – Creating a redical New Pension

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426 – Boots – No 7 – the relaunch of a brand

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427 – SmithKline Beecham – Re-generating a mature market

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428 –  Kodak – Building a photographic system around the user

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429 – Waitrose – Partnership in action

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430 – JD Sports  -Balancing the product portfolio to satisfy customer demand

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431 – asos.com  – The product life cycle and online fashion

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432 – Kellogg’s – Extending the product life cycle

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433 – Hutchison 3G – Market leadership in the 3G market

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434 – BIC  – Linking promotional activity to the product life cycle

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435 – United Biscuits – An enterprising approach to a marketing re-launch

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436 –  Nestlé – Kit Kat Revitalising a Brand Leader

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437 – Amway – Maintaining The Competitiveness Of A Global Brand

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438 – Nestlé  – Long term maintenance of a classic brand name

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439 – Boots  – Re-shaping a well-known brand

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440 – Nestlé  – Injecting new life into the product life cycle

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441 – Portakabin  – Achieving growth through product development

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442 – Hi-Tec Sports – sing promotion to position a brand

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443 – UNISON – Using promotion to campaign for public services

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444- Red Bull – Engaging consumers through word of mouth marketing

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445 – Portakabin  – Promoting the brand

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446 – Connexions Card – Using promotional strategies to connect with stakeholders

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447 – Kellogg’s – Using promotion to boost sales and brand value

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448 – Kraft Foods UK – The vital role of Sales at Kraft Foods UK

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449 – Polestar Group  – Strategy, competitive advantage and the promotional mix

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450 -Vodafone – Superbrand sponsorship

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451 – Kellogg’s – Revitalising a valued character

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452 – Vodafone – The advantages of sponsorship

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453 – Jeyes – Using advertising to connect with consumers

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454 – Bryant Homes – Using IT in sales and marketing

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455- Football Association -Building the future of English football

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456 – Independent Insurance – Targeting sponsorship within a specialist market niche

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457 – Umbro.com  – Transforming the marketplace

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458 – Travelodge  – Improving a leading brand

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459 – Independent Insurance – The Absolute. Tour

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460 – Johnson&Johnson – The effectiveness of an advertising campaign

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461 – Skoda – The role of PR in changing perceptions

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462 – Nestlé  – The power of love

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463 – Royal & Sunalliance – Creating and managing a unique sponsorship

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464 –  Sky  – Creating consumer demand for Sky TV through sports

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465 – Nationwide – Sponsoring the Nationwide Football League

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466 – Coca-Cola Great Britain -Coca-Cola and sports – partnership through competition

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467 –  NIVEA – Segmentation

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468 – BIC – Honour the past … invent the future

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469 – United Airlines – Using global segmentation to grow a business

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470 – Australia  – Targeting a market segment

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471 – Amway – Focusing a brand product range

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472 – Hewden – Securing a market leading future through SWOT analysis

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473 – IKEA  – SWOT analysis and sustainable business planning

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474 – Skoda – SWOT analysis in action

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475 – Abbey  -Customer-led innovation in a competitive market

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476 – Legal Services Commission – Managing change a new approach to legal services

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477 – Arlington – Changing the views of business

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