302- Kellogges- Building a brand in order to sustain its life cycle
English
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303 – PHILIPS – Brand repositioning and communications
English
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Arabic
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304- Capita DfES -Developing a partnership to support the interests of young people
English
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Arabic
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306 – Kraft – Using planning analysts at the centre of brand development
English
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Arabic
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307 – Pittards- Supporting superbrands the role of high-tech suppliers
English
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Arabic
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308 – Cadbury Schweppes – Creating a new and exciting brand – Cafe Cadbury
English
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Arabic
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310- Corus – The importance of building a strong brand image
English
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Arabic
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311 – Cadburu Schweppes – Branding strategies to create value
English
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Arabic
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312- Avery – Growing a brand in an unbranded market
English
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Arabic
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314 – Levis – Reclaiming the identity of a brand
English
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Arabic
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318- Cadbury schweppes – The importance of cause related marketing
English
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Arabic
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319- Dr Martens – Building a fashionable brand image
English
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Arabic
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320- Akzo Nobel – Corporate versus product branding
English
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Arabic
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322- Jeyes – Creating and launching a new product range
English
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Arabic
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323- UB – Hula Hoops – emphasising the core values of the brand
English
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Arabic
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325- Dr Martens – Development of a brand through trade mark protection
English
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Arabic
329- Nestle – Responding to changing customer requirements the drive towards Wellness
English
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Arabic
330- Office of Fair Trading – Making markets work well with customers
English
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Arabic
331- Portakabin – Meeting customer needs for competitive advantage
English
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Arabic
345- Food Standard Agency – Market research and consumer protection
English
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Arabic
347- Portakabin – How market research helps Portakabin to remain at the cutting edge
English
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Arabic
348- BDF – How market research supports the new product development process
English
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Arabic
353- Kelloggs – Balancing the marketing mix through creative and innovative strategies
English
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Arabic
356- Adidas – Planning effective marketing strategies for a target audience
English
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Arabic
358- Parcelforce world wide – Using the marketing mix to drive change
English
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Arabic
363 – Intellectual Property Office – Protecting the marketing mix through
English
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Arabic
365 – Ben Sherman – Using the marketing mix in the fashion industry
English
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Arabic
369 – BT – Meeting customers’ needs in growth markets – online gaming
English
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Arabic
377 – Portakabin – How the role of marketing drives business forwards
English
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Arabic
384 – Harrods – Increasing Brand Awareness Through Social Media Communications
English
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Arabic
385 -Enterprise Rent A Car – Marketing and Product strategies for growth
English
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Arabic
387 – INTEL – Identifying and creating new markets- a new strategy for a global leader
English
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Arabic
388 – Vodafone – Cause Marketing – Vodafone’s partnership with The National Autistic Society
English
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Arabic
389 – Portakabin – Developing products and services to meet market demand
English
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Arabic
404 – Coca-Cola Great Britain – Who dares wins – success through intelligent risk
English
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Arabic
407 – Portakabin – Product development, innovation and the product life cycle
English
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Arabic
408 – Beiersdorf – Growing a business by developing products and markets
English
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Arabic
409 – Coca-Cola Great Britain – Making the world’s best known product
English
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Arabic
412 – Cadbury Schweppes – Launching a new product into a developed market
English
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Arabic
417 – Masterfoods -Getting the right message across – the re-launch of Mars
English
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Arabic
430 – JD Sports -Balancing the product portfolio to satisfy customer demand
English
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Arabic
434 – BIC – Linking promotional activity to the product life cycle
English
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Arabic
435 – United Biscuits – An enterprising approach to a marketing re-launch
English
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Arabic
444- Red Bull – Engaging consumers through word of mouth marketing
English
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Arabic
446 – Connexions Card – Using promotional strategies to connect with stakeholders
English
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Arabic
449 – Polestar Group – Strategy, competitive advantage and the promotional mix
English
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Arabic
455- Football Association -Building the future of English football
English
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Arabic
456 – Independent Insurance – Targeting sponsorship within a specialist market niche
English
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Arabic
460 – Johnson&Johnson – The effectiveness of an advertising campaign
English
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Arabic
463 – Royal & Sunalliance – Creating and managing a unique sponsorship
English
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Arabic
466 – Coca-Cola Great Britain -Coca-Cola and sports – partnership through competition
English
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Arabic
469 – United Airlines – Using global segmentation to grow a business
English
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Arabic
472 – Hewden – Securing a market leading future through SWOT analysis
English
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Arabic
476 – Legal Services Commission – Managing change a new approach to legal services
English
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Arabic
